Yes music is supposed to be an art form. It is not pretentious to remind the world this precious fact. Music is being used and reused like a cheap whore. The only valuable option for musicians is to stand on their feet in front of the market and claim ferociously that this is a fucking art form you are dealing with , not a bloody second hand car.
Yes, content is important , that is what artists do , giving their vision of the world thru paintings , scultures , writing and….. Music! They give it in a non boring way and it’ s usually much more enjoyable than any politician debate. It’s entertaining and again , yes content matters.
That is what savages do. They just released a beautiful video for their song Strife. As usual the band wrote a statment about it. You would ask why do they have to release a statment on each single thing they do? Well , because this particular art form, which is music, is being treated not as such by the modern world. Content is diluted by the whole market process and It’s mostly being ruined by social media such as Youtube and Facebook. The comments sections are the most useless empty pit you can ever see. It is vertiginous to see how it sucks the whole concept of art, it’s like the debate prevails over the art piece. This is unfortunately the context in which music videos exist, on fucking facebook and youtube , a massive puddle of shit opinions. Hard to stand on your feet in a puddle of mud… Imagine museums with a comment section under each paintings or sculptures , I surely would’nt go to such places. Under a Picasso painting you would read things like , ‘my kid do better than this ‘or ‘Come to Switzerland! . Ffs.
If you like your music brainless , emotionless, to suit your favourite energy drink ad, your favorite branded summer festival cluster fuck, and if you think bands should shut their mouth , not talk about politics , not talk about society , not make you pay for their music , not complain about anything , then you are probably a fucking idiot . Does that make musician pretentious? No, that makes those artists more clever than you, braver , they are making an effort you can not even dream of, and you probably need them much more than any politician. They are not above you , they are putting their ass out there for you , to feel better, to think better. That’s what music and other art forms are made for.